HealthReach is the online destination for the HealthReach health centers in Maine, that 26,000 different Mainers use to schedule appointments, and others may use for health tips, or other medical news.
In their RFP, they detailed on their requests for a redesign, having priorities such as accessibility, SEO integration, and something modern, attractive, and intuitive. HealthReach also explained that they want to start branching their business into social media. They understand the importance of having their website be easy to use & navigate due to their medical nature, so they are asking the redesign to prioritize ease of use, so that everyone and their grandparents could figure it out.
Their current website includes an overwhelming navigation system with nine tabs, each with its own dropdown menu. If you click a tab, it’ll send you to a text heavy screen, that probably wont have any image, headings, or website organization. Almost all of their content is just written out in long-form writing which makes their pages filled with text, and is eerily boring for users.
A good looking modern website includes a streamlined navigation menu, a good mix of images and text, and different things that break up each page to add a better sense of organization. Proper heading use is a must, and shorter, friendlier writing can benefit the user experience, so we wanted to do the same for HealthReach.
In the content strategy report, we outlined what and how we would address these changes in a section I completed, the Introduction. In the introduction we addressed what a content strategy is, and how those same strategies could be applied to HealthReach’s website. We go more in depth for what they need, their development guidelines, and more about how we plan to integrate SEO. We address their request for social media by using recycled content distribution, and repurposing some of their health tips on other websites. We also talk about the state of their current content. We all agreed that a majority of the writing needed to be rewritten or revised to make it concise and more exciting to read.
I also created the content alignment summary, that is integrated between the final section I helped on, the current state of the website. In our content alignment summary we looked at their goals, and how they could reach them, who their audience is, and objectives and needs. We included some use cases, and how action could be taken to benefit those uses, as well as a summary of opportunities that outlines a few opportunities that align with their goals.
In the current state of their website portion, I completed the first page and a half, where we talk about the condition of their content, how their content is being used & distributed, and what needs to be revised/redone, and what can be moved directly over to the new website. In the final section I completed I looked at what should be added. We all agreed that HealthReach needs to add images to their pages, rewrite a majority of their text, add headings, title links, and SEO. We all really liked the idea of including a blog that repurposes their Health-tips/news tab, and gives their community a space to interact, like, comment, etc. Once they have a blog created, they can recycle the content and send newsletters asking for people to come check out their blog posts. Something we believe is vital to the success of the redesign is a new navigation, with a patient portal being one of the first tabs available.