Tony Penna’s Extreme Karate is a local Karate dojo in Southington, Connecticut. It is home to some of the best martial artists in New England, and teaches anyone from kid to adult, the ways of Okinawan Karate, known as Shorinryu Karatedo. With a new take on tradition, Tony Penna has made it his mission to preserve the ancient art he knows and loves so well; Which is why I thought it would be an interesting, and eye-opening business to look more into.
The first analysis was finding their selling points. Extreme Karate prides itself in teaching self-defence in the same way it was taught nearly 200 years ago in Okinawa Japan. Thats a stellar selling point. Karate also teaches discipline, pride, and is also a productive workout. Their main audience is younger individuals (below 30), of all genders. The older individuals that attend karate tend to lean on being interested in the practice, rather then just doing an activity. Extreme Karate is the perfect place for these individuals because it is so rooted in the history of Karate.
Extreme Karate lacks any social media, and their website is outdated, so I proposed a marketing campaign on modernizing the business, and creating more routes for people to learn about Extreme Karate. Read the full report below.
